Increasing young children's vocabulary remains one of the most challenging areas of early literacy instruction. Progress has been made in identifying techniques that, while often complex, work to implement routinely. This study examines the effects of an easy-to-implement technique, say-tell-do-play (STDP), that integrates proven "active ingredients" of direct instruction embedded in shared book reading and structured play on preschoolers' word awareness and word meaning. Effectiveness of the technique was tested with 18 preschoolers enrolled in a university-based child care setting. Children were pretested on vocabulary selected from two topic studies spanning 8 weeks. In the first period, half were instructed using the technique with play and the other half without play. Midstudy, they were tested, and the play feature was swapped for the second period. Children were then posttested and tested again after 2 months. Results indicate implementing the technique with play made a difference in children's word awareness (recognition), but not for children's understandings of word meanings. The study corroborates research that shows the benefits of intentional, direct instruction for helping children learn new words.