This paper proposes, exemplifies and discusses a new design method that includes both artistic and scientific modes of working. It is based on the idea of integrated design processes driven by strategic implementation of what is termed sequential primary generators. The paper begins by discussing design and creative process research and then filters central aspects that are coalesced with a proposed three-phase early-stage design method. The proposed architectural design method has been applied in three university projects. In the last project, students were asked to respond to a questionnaire survey to identify the growth of design and creative capabilities from a student perspective. The paper presents the results and discussion based upon these projects and studies. Survey answers show that the proposed design method increases both design quality and design knowledge. This suggests that other creative processes may be addressed through this design methodology, which features both problem- and solution-driven procedures.