This article focuses on the video documentary "The Virgin Appears in La Maldita Vecindad" as an example of critical, creative geographic media literacy and pedagogy. Conducting research through media production in the video documentary form can constitute a powerful pedagogical tool across three registers: making a video documentary allows the community or group documented to speak to, about, and for themselves as well as for others; it makes visible and illuminates a parallel yet hidden and unseen world for those outside the group; and, in recursive fashion, it places researcher-videomakers in the position of having to learn from their audiences.