Weblogs or blogging may foreground audience needs for a written work and help novice authors grow in audience awareness and elicit and use audience feedback. A case study of a second-grade classroom compared students' growing audience awareness and the ways they addressed audience needs. Analysis of student written work, students' comments to peers on blog posts, and survey data showed improved writing based on near-immediate peer feedback, substantive feedback to others, and motivation to revise based on the feedback received via blog comments.