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| Journal of Alcohol and Drug… | 2 |
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Peer reviewedGonzalez, Gerardo M. – Journal of Alcohol and Drug Education, 1982
Presents research which indicates that alcohol education efforts based on a "knowledge-attitude-behavior" model can be effective in reducing alcohol problems. Summarizes essential requirements of effective alcohol education. (RC)
Descriptors: Alcohol Education, Attitude Change, Behavior Change, Behavior Patterns
Peer reviewedSlater, Michael D. – Journal of Alcohol and Drug Education, 1999
Study randomly samples 66 drinking and driving television public service announcements that were then coded using a categorical and dimensional scheme. Data set reveals that informational/testimonial messages made up almost half of the total; positive appeals were the next most common, followed by empathy, fear, and modeling appeals. (Contains 34…
Descriptors: Behavior Change, Community Programs, Driving While Intoxicated, Health Education
