Peer reviewed
Direct linkERIC Number: EJ1233160
Record Type: Journal
Publication Date: 2019-Nov
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Lessons from the United Kingdom: Employability, Brand Responsibility, and a Nation of "Ad Lovers"
Turnbull, Sarah
Journal of Advertising Education, v23 n2 p140-143 Nov 2019
Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand's responsibility and consider how advertising can help address important issues facing society.
Descriptors: Advertising, Employment Potential, Merchandise Information, Teaching Methods, Social Problems, Careers, Foreign Countries, Case Studies, Creativity, Employment Opportunities, Social Responsibility
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A
