Researching ethically is an institutional requirement and cornerstone of good everyday practice in conducting research, adopting a mindful consideration for participants and resisting the temptation to use methodological approaches which may exploit participants or their trust in the research process or researcher. In the context of outdoor studies and framed by Kantian ethical and moral principles, this paper describes the "procedural ethics" of Institutional Review Boards (IRBs) and how our own moral and ethical positioning influences the planning for the opportunities, dilemmas and challenges of fieldwork, shaping the "ethics in practice" during research and in post-study reporting. From a sail training study, I describe the ethical and methodological dilemmas and the decisions made in respect of audio recording and the use of photo-elicitation; and the sense of uncertainty and unease stimulated by reflective and reflexive practice.