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Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
Ramma, Yashwantrao; Samy, Martin; Gopee, Ajit – International Journal of Educational Management, 2015
Purpose: This paper stems from a study which was conducted as a means to first, find out whether there is a gap between the secondary and tertiary education levels, second identify any existing gap in Science and Technology education, and third, examine the impact of the above upon students' creativity and innovativeness at university level. The…
Descriptors: Creativity, Innovation, Science Education, Secondary Education
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries