The dynamic growth of the services sector globally, along with rapid advances in information technology, are creating new opportunities for social empowerment, economic growth, and innovation. This paper has considered the usage of IT-based services in education as a key factor for improving students' productivity. Moreover, a conceptual model was proposed to evaluate this process. For assessing the components of the proposed model, a well-designed questionnaire was used. The SPSS 22 and SMART- PLS 3.2 software package was used for statistical analysis of questionnaire responses. Findings confirmed the validity of the model for assessment of students' productivity. Furthermore, the results showed that four variables (digital technology acceptance, attitudes toward technology, cloud-based services and capacity of IT-based systems) significantly influenced students' productivity.