This article provides feminist insider perspectives on the development and delivery of an innovative respect-based sexual assault and sexual harassment (SASH) prevention initiative in higher education. The initiative is designed specifically to address risk factors in graduate research. It is one of the first of its kind world-wide. Respect and cognate, moderate feminist, concepts are increasingly prevalent as oblique, or stealth, approaches to gender equality in contexts in which doing so openly may be counterproductive. The respect-based initiative examined here addresses the various risk factors that distinguish graduate research from undergraduate education, particularly power imbalances. Adopting a feminist reflective practice methodology, we provide an insider perspective into the multi-layered processes involved in enabling and undertaking institution-wide culture change of this kind. Our critical reflections focus on the stealth approaches adopted during design and delivery, highlighting resistance and receptivity to the initiative and how these were either countered or harnessed. The article provides both practical and theoretical insights into the advantages and limitations of respect-based culture-change. Most notably, it contributes to enhanced understanding of what works in practice, for which there is an urgent need.