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Tucciarone, Kristy – Community College Enterprise, 2008
The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…
Descriptors: Advertising, Community Colleges, College Choice, School Counselors