The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

This qualitative study analyzes how the most recent community college film, Evolution (2001) depicts and portrays the image of a community college as interpreted by attending community college students. Previous community college research suggests that college choice, enrollment, and funding may be affected by perceived image. Image is greatly…