Courses: Science communication, public speaking, technical communication, professional and/or management communication. Objectives: This activity about scientific and technical communication uses narrative principles to communicate complex information to broader audiences. Upon completion of the activity, students will be able to: (1) Explain the four fundamental elements of Cohen's framework for creating memorable anecdotes; (2) Identify the four elements of Cohen's framework in sample scientific presentations; (3) Provide examples of how to apply Cohen's framework to communicate complex information; (4) Identify one or two complex concepts in their subject area that would benefit from a narrative approach; and (5) (Optional) Use Cohen's framework to create a narrative relevant to their subject area.