Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected collaborative learning techniques, can look at public relations decision making through a case-study approach that demonstrates the practicality of theory-based tools, like the Potter Box, and more specifically, the Public Relations Society of America's (PRSA) Code of Ethics. The unit also includes a brief introduction to ethical and moral thinking, building upon students' understanding of ethics, highlighting important philosophical dimensions of ethics, and connecting the dots between students' own ethical thinking and public relations practice. A list of references and suggested readings is included. (Contains 2 figures.)