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ERIC Number: EJ276644
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Admission Market Research: An Alternative to Decline in the Eighties.
Lolli, Anthony; Scannell, James
College and University, v58 n2 p135-51 Win 1983
Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)
Descriptors: College Admission, College Choice, Declining Enrollment, Financial Support, Higher Education, Information Sources, Marketing, Research Methodology, Research Needs
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A