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Declining Enrollment | 1 |
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Marketing | 1 |
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College and University | 1 |
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Lolli, Anthony | 1 |
Scannell, James | 1 |
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Lolli, Anthony; Scannell, James – College and University, 1983
Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)
Descriptors: College Admission, College Choice, Declining Enrollment, Financial Support