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| College Admission | 1 |
| College Choice | 1 |
| Declining Enrollment | 1 |
| Financial Support | 1 |
| Higher Education | 1 |
| Information Sources | 1 |
| Marketing | 1 |
| Research Methodology | 1 |
| Research Needs | 1 |
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| College and University | 1 |
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| Lolli, Anthony | 1 |
| Scannell, James | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedLolli, Anthony; Scannell, James – College and University, 1983
Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)
Descriptors: College Admission, College Choice, Declining Enrollment, Financial Support
