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ERIC Number: EJ204956
Record Type: CIJE
Publication Date: 1979-May
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
"A Tiger in Your Tank": Advertisements in the Language Classroom.
Mollica, Anthony
Canadian Modern Language Review, v35 n4 p691-743 May 1979
Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)
Descriptors: Commercial Art, Educational Media, Humor, Language Instruction, Language Usage, Mass Media, Newspapers, Popular Culture, Publications, Publicize, Teaching Guides, Teaching Methods, Visual Aids
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A