Educational leaders face immense challenges each day. Currently, such challenges include, but are not limited to, reckoning with the United States' ongoing legacy of persistent and pervasive racism, supporting students' health and wellness in the aftermath of a global pandemic, and facilitating difficult intercultural dialogs during a time of deep political polarization. The purpose of this article is to share how the authors collaborated with colleagues and used assessment strategies to design a new doctoral program to prepare leaders to foster equity in the US educational system. The authors' aim is to provide a behind-the-scenes view of how the authors developed an innovative equity-based program and allow readers to see a concrete example of how to do this difficult but essential work. Although the context is a new doctoral program, the process the authors used can apply to all curricular and co-curricular program development that aims to create and sustain equity.