ERIC Number: EJ872069
Record Type: Journal
Publication Date: 2010
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Hot or Not: An Analysis of Online Professor-Shopping Behavior of Business Students
Hossain, Tarique M.
Journal of Education for Business, v85 n3 p165-171 2010
With the proliferation of Web sites that allow students to praise or disparage their instructors depending on their whims, instructors across the country essentially are becoming subjects of comparison shopping by prospective students. Using a sample survey of 258 students majoring in business at a public university on the west coast of the United States, the author investigated the extent of instructor-shopping behavior via browsing and posting comments on the Internet as well as the students' motivations behind such activities. An analysis of data suggests that nearly one third of students engage in online information sharing before signing up with a particular professor and that factors related to grade expectation affect the propensity to shop on the internet. (Contains 4 tables.)
Descriptors: Internet, Student Attitudes, Business Education, Student Behavior, Social Networks, Online Searching, Student Evaluation of Teacher Performance, Course Selection (Students), Teacher Student Relationship, Regression (Statistics), Student Surveys, Network Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: N/A