This paper examines the relationships between sea kayakers and their socio-cultural environment to explore the use of copying and imitation as learning strategies. The research involved ethnographic fieldwork conducted in sea kayak communities of south-eastern parts of Norway, between late autumn 2006 until the fall of 2008. Some of the key findings indicated that some of the kayakers consider imitation to be an inferior learning strategy and that increased competence heightens their skepticism towards learning from others. This research suggests that there is a need to focus on end goals and experiences rather than copying in outdoor learning and skill instruction.