Using Social Learning Theory to Reduce Small Business Breakdown along the Internet Superhighway: An Exploratory Model.

Barker, Randolph T.; Sturm, Philip R.; Camarata, Michael

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ551805

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0047-2816

EISSN: N/A

Using Social Learning Theory to Reduce Small Business Breakdown along the Internet Superhighway: An Exploratory Model.

Barker, Randolph T.; Sturm, Philip R.; Camarata, Michael

Journal of Technical Writing and Communication, v27 n3 p237-47 1997

Calls upon the innovators of the communications field to look in the rear view mirror to see the businesses left behind in the information expansion race. Puts forth a model utilizing social learning theory to define a framework for "road service," getting the small business "resister" up to the information superhighway speed limit. (PA)

Descriptors: Computer Attitudes, Internet, Models, Small Businesses, Technology Integration

Publication Type: Journal Articles; Opinion Papers; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Privacy | Copyright | Contact Us | Selection Policy | API