A team of economic development, local foods, and tourism specialists from North Carolina Cooperative Extension is pursuing an initiative titled Fork2Farmer. The goal is to increase visits to local farms and diversify farm income by leveraging the high visibility of well-known farm-to-table chefs who support local small farms. To do this, those involved in the initiative are (a) producing and disseminating short videos about collaborative relationships between chefs and the farmers who supply their restaurants and (b) developing educational programs to facilitate agritourism microentrepreneurship and to nurture and leverage farmers' partnerships with chefs.