This paper presents a developed higher education quality assessment model (HEQAM) that can be applied for enhancement of university services. This is because there is no universal unified quality standard model that can be used to assess the quality criteria of higher education institutes. The analytical hierarchy process is used to identify the priority and weights of the model criteria and their alternatives. The model has 3 levels with 8 main objectives and 53 alternatives. It included e-services criteria, which is one of the recent modern university components, in addition to new sub-criteria for enhancing the model. It produces important recommendations for university higher authorities for achieving demanded quality services. A questionnaire was developed to examine the quality criteria for evaluating the model at King Abdulaziz University, as an applied case study. The model proposed is flexible and can be applied in many other universities.