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Peer reviewed Peer reviewed
ERIC Number: EJ575105
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Selling the Internet: A Cultural Studies Approach to Public Relations.
Mickey, Thomas J.
Public Relations Review, v24 n3 p335-49 Fall 1998
Examines the ideology of Internet public relations. Takes a cultural studies approach to modern public relations, using public relations material as representation. Presents a case study of the MassNetworks Education Partnership, which was set up in 1996 to ensure that the Internet gets into the classroom. (PA)
Descriptors: Case Studies, Computer Uses in Education, Internet, Public Relations, School Business Relationship
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A