All National Home Study Council (NHSC) schools need public relations (PR) programs that are focused on the success of the school's graduates and the educational rigor and quality of its instruction rather than on the school owner's personal success or the success/size of the school. PR can be handled by schools' marketing departments. PR programs…

This handbook for teachers is intended as a practical aid in creating an effective program of selling foreign language (FL) study to students, parents, counselors, administrators, and the community as a whole. The six sections into which it is divided correspond to the following aspects of a public relations (PR) program: purpose, profits,…

This guide, designed to accompany the "Middle Level Leadership Handbook" student guide, is helpful in assisting student advisers in building student leaders and overseeing student organizations. The guide begins with a section on leadership that covers how to process a learning experience, organize beliefs, and form ideas on leadership.…

Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…

Background: The prevalence of smoking is higher among sexual minority (SM) individuals compared with heterosexuals. The impact of televised anti-tobacco mass media campaigns on smoking outcomes among SMs is not known. Aims: We examined whether televised anti-tobacco advertising was differentially associated with current smoking and smoking…

Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

Examines a campaign's effectiveness in reaching various audience segments with information on heart disease risk reduction. Shows that both ability to process health information and motivation to learn about health are significant predictors of learning in both the education and reference communities. (MM)

In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

Examines from three perspectives (that of students, clients, and professors) the strengths and weaknesses of using actual clients in student projects for undergraduate public relations campaigns courses. Finds: students appreciated using actual clients; teachers felt the extra effort was worthwhile; and clients valued their experiences working…

This article reports on reactions to the Association of American Publishers' new public-relations campaign, which has upset many university presses and research librarians, as well as open-access advocates. The effort, known as the "Partnership for Research Integrity in Science & Medicine," or Prism, is the latest tactic in a continuing…

The Association of American Publishers has hired a public-relations firm with a hard-hitting reputation to respond to the open-access-publishing movement, which campaigns for scientific results to be made freely available to the public. The firm, Dezenhall Resources, designs aggressive public-relations campaigns to counter activist groups. The…

This annotated bibliography presents an overview of journal articles and books published in 2000 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 29 categories including campaigns; community relations; corporate image; education; employee relations;…

This annotated bibliography presents an overview of journal articles and books published in 2001 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 40 categories including campaigns; consumer relations; community relations; corporate social responsibility;…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. Categories for this 2000 edition correspond to knowledge needed by public relations undergraduate majors, as determined in a study conducted by the 1999 Commission…