Peer reviewed
ERIC Number: EJ410119
Record Type: Journal
Publication Date: 1990
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Abstractor: N/A
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Using Research to Predict Learning from a PR Campaign.
Rosser, Connie; And Others
Public Relations Review, v16 n2 p61-77 Sum 1990
Examines a campaign's effectiveness in reaching various audience segments with information on heart disease risk reduction. Shows that both ability to process health information and motivation to learn about health are significant predictors of learning in both the education and reference communities. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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Language: English
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