Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)

The Sales Rock! project adds to the growing literature on the importance of experiential learning in higher education. The authors utilize one-sample "t" tests (M > 3.0) of undergraduate students (N = 42) along four processes of learning under the transformative learning scale. The transformative learning theory includes four…

Universities increasingly make their sales curriculum available for groups other than dedicated sales students. This study investigates engineering students' drivers that predict interest in sales certification, as well as drivers that predict actual choice for a sales curriculum. We focus on engineering students (n = 204) and contrast our…

This guide, which was written for general marketing instructors in Ohio, lists more than 600 resources for use in conjunction with the General Marketing Occupational Competency Analysis Profile. The texts, workbooks, modules, software, videos, and learning activities packets listed are categorized by the following topics: human resource…

This student's manual that features content needed to do tasks related to visual merchandising is intended for students in co-op training stations and entry-level, master employee, and supervisory-level employees. It contains 13 assignments. Each assignment has questions covering specific information and also features activities in which students…

Vocational training, as a part of the great movement for industrial betterment is now widely recognized as an advantageous measure for both the worker and the industry, but it is not many years since such applied education was looked upon with disfavor by employers and employees alike. This report will deal specifically with the development of…

Purpose: This paper aims to examine how instructional videos produced by retail employers and tech companies have modelled cashier roles and skills in service encounters over time, providing insights into cashier training and job responsibility evolution across different retail eras. Design/methodology/approach: Online video research is used, with…

Purpose: The purpose of this paper is to take the emergence of the knowledge mobilization as an opportunity to develop an understanding of needs for catching up appropriate knowledge application in SMEs in the Republic of Croatia, Poland and the UK. It draws upon the "frame mobilization" literature, which illuminates the role that acts…

A sales institute helps students develop powerful communication skills to meet the goal of establishing successful careers in professional selling. It often employs the concept of video self-modeling to teach the finer points of salesmanship. Russ Berrie, a devotee of the art of sales, donated to William Paterson University enough money to found a…

Advises how to improve sales success by defining selling as the management of buying. Suggests changing one's approach from selling to helping people buy, by understanding customers' point of view. (SK)

The traveling salesman problem (TSP) is a combinatorial optimization problem that requires finding the shortest path through a set of points ("cities") that returns to the starting point. Because humans provide heuristic near-optimal solutions to Euclidean versions of the problem, it has sometimes been used to investigate human visual…

A population of 41 manufacturing salespeople, 32 distributor salespeople, and 24 manufacturers' agents used a 7-point scale to rate 82 selling competencies. The resulting classification groups, in order of importance, are communication skills, customer relations, professionalism, selling skills, problem solving, business maturity, and management…

Focusing on situational and personality factors as predictors of two common types of sales behavior (the customer-oriented/marketing approach, and the adversarial/bottom-line approach), a study conducted a national survey of advertising sales people and media buyers in the summer and fall of 1987. A total of 3669 questionnaires were sent to…

Physical education (including special/adapted) is currently at a crossroads in its professional life. Analysis reveals that physical education professionals have failed to develop a grass-roots constituency which acts as an advocate when physical education's existence in the public schools is in jeopardy. One method which might circumvent this…

This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of…