This case involves actual data from a student managed café that serves as a learning laboratory for a college of business. The student team that manages the café has never had access to precise data from a point of sale system until this semester. However, once they downloaded the raw data from the cash register they were unable to make sense of…

Higher education and workforce systems have reformed over the last decade. These reforms are in response to an evolving economy, irregular political environment, a damaging pandemic, and declining enrollment in postsecondary education, and are an attempt to better prepare employees for new occupations and increased competition for students. One…

Sales education programs are undergoing rapid growth and dynamic change as more business and other undergraduate students pursue sales jobs as desirable career entry points. The number of collegiate sales programs has grown dramatically over the past decade, and sales educators today are increasingly focused on teaching experientially. That is,…

High-caffeine soft drinks have existed in the United States since at least the 1980s beginning with Jolt Cola. Energy drinks, which have caffeine as their primary "energy" component, began being marketed as a separate beverage category in the United States in 1997 with the introduction of the Austrian import Red Bull. Energy drink…

Peer learning, a pedagogical approach whereby students are partnered together to have one student actively help another student learn predetermined content or skills, has long been utilized as an effective complement to more traditional instructional methods across a wide range of educational disciplines. This approach has been found to reduce the…

The Sales Rock! project adds to the growing literature on the importance of experiential learning in higher education. The authors utilize one-sample "t" tests (M > 3.0) of undergraduate students (N = 42) along four processes of learning under the transformative learning scale. The transformative learning theory includes four…

Universities increasingly make their sales curriculum available for groups other than dedicated sales students. This study investigates engineering students' drivers that predict interest in sales certification, as well as drivers that predict actual choice for a sales curriculum. We focus on engineering students (n = 204) and contrast our…

A number of marketing and marketing communication service learning (SL) projects/student-run agencies (SRAs) are used to provide real clients with valuable services, resources, knowledge and many other benefits. However, most research only examines the student benefits, so this research addresses the research gap by considering the community…

Increased college-going and attainment comes with a host of benefits for individuals and society. A college credential is associated with increased civic engagement, volunteering, happiness, life satisfaction, and better health and wellness, as well as lower incarceration rates and reliance on social services. In this paper, the authors examine…

Previous studies have shown that people start traveling sales problem tours significantly more often from boundary than from interior nodes. There are a number of possible reasons for such a tendency: first, it may arise as a direct result of the processes involved in tour construction; second, boundary points may be perceptually more salient than…

The purpose of this study was to explore how academic leaders of Nepali universities are experiencing entrepreneurship, changing contexts of higher education, and entrepreneurial activities to cope up with those changing contexts in order to lead universities. This inquiry is based on interpretive paradigm, which includes a multi-method approach.…

Vocational training, as a part of the great movement for industrial betterment is now widely recognized as an advantageous measure for both the worker and the industry, but it is not many years since such applied education was looked upon with disfavor by employers and employees alike. This report will deal specifically with the development of…

Purpose: The purpose of this paper is to take the emergence of the knowledge mobilization as an opportunity to develop an understanding of needs for catching up appropriate knowledge application in SMEs in the Republic of Croatia, Poland and the UK. It draws upon the "frame mobilization" literature, which illuminates the role that acts…

Washington's Community and Technical Colleges (the colleges) serve 305,087 credit and 95,890 non-credit students. The colleges' service region, for the purpose of this report, consists of Washington State. This report assesses the impact of the colleges as a whole on the state economy and the benefits generated by the colleges for students,…

The world financial meltdown is causing a reassessment of the strong market ideology that dominated policy making since the days of Reagan and Thatcher. For universities, the issue is not whether to pay attention to market forces--most schools have no choice given that their economic viability depends on some combination of enrollments, sponsored…