Several sets of outlines, charts, and diagrams present an overview of a comprehensive institutional program at Delaware County Community College (DCCC) which incorporates planning, research, and marketing strategies. The first set of documents outlines the objective-based planning process, describes the organizational framework, defines…

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

Organizations expend a great deal of time, effort and money on the implementation of enterprise resource planning (ERP) systems. They are considered the price of entry for large organizations to do business. Yet the success rate of ERP systems is poor. IS literature suggests that one possible reason for this is the underutilization of these…

The college and university marketing system must be viewed as a separate but integrated area within the institution requiring its own planning and implementation cycle. The marketing concept as it applies to higher education means that a college or university exists to provide satisfaction to external and internal constituents (or segments…

Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

The results of a 3-year fieldwork study within France's National Centre for Distance Education are presented, specifically detailing the impacts on higher education middle management overseeing curricula design for a series of French 3-year degree programs undergoing revision in how students are financially charged for the programs. Following the…

This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

Cooperative Extension's role as a relevant provider of nonformal education is dependent upon its ability to improve and adjust in response to internal and external pressures. Periodically conducting needs assessments focused on the Extension organization can aid in Extension's efforts to deliver quality educational programs by pinpointing priority…

The case for enhancing critical thinking as an integral part of the marketing curriculum through the debate process is presented. Linkages between critical thinking, debate, and the marketing curricula are examined in the context of desired student outcomes and learning skills. The role of the professor in planning and facilitating the debate is…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Purpose: This study analyzed the process of changes in Korean Library and Information Science curriculum and evaluated the courses currently available by using a perception survey of librarians in the field. It also explored a possible demand for new courses, while suggesting compulsory, core, and optional courses for Bachelor's degree curriculum…

In recent years, many nonprofit organizations have begun to use marketing principles, partly because of the more competitive environment. This guide to marketing such an organization consists of four sections. Section 1, "Understanding Marketing," includes "Your Part in the Marketing Process" and "What is Marketing? Why Should You Do It?" Section…

After discussing current community college financial problems, this paper examines the acquisition of alternative funding through the application of marketing strategies and strategic planning. The paper first differentiates marketing from sales or promotion and then describes the ability of a marketing program to attract new consumers and to…

A five step process for the marketing of a teacher education program includes: (1) developing a college mission statement and planning document; (2) upgrading of admissions and graduation standards; (3) implementing necessary curricular reforms; (4) creating credibility within and outside the university; and (5) marketing of programs to the…

This description of the marketing process as a practical way to manage the function of instruction development emphasizes the importance of the identification and evaluation of customer needs before developing objectives. To assist the instructional development agency in focusing on this aspect of planning, a check list of possible marketing…