ERIC Number: EJ390676
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
Marketing a Teacher Education Program.
Matczynski, Thomas J.; Siler, Earl R.
Tower Review, v5 n2 p1-6 Win 1988
A five step process for the marketing of a teacher education program includes: (1) developing a college mission statement and planning document; (2) upgrading of admissions and graduation standards; (3) implementing necessary curricular reforms; (4) creating credibility within and outside the university; and (5) marketing of programs to the public. (DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A