The present economic environment is beneficial for universities and schools of business that are experiencing significant enrollment increases. But just as the U.S. economy is suffering from an economic recession, universities increasingly suffer from an integrity recession. Student academic misconduct, particularly plagiarism, is at an all-time high. Although a great deal of research examines attitudes, motives, and demographic factors related to academic dishonesty, there has been little empirical investigation regarding what students actually know about plagiarism. The authors identify significant and important gaps in this knowledge and discuss important implications for universities and society as a whole. (Contains 2 tables and 3 figures.)