ERIC Number: EJ548868
Record Type: CIJE
Publication Date: 1997
The Locus of Metaphorical Persuasion: An Empirical Test.
Hitchon, Jacqueline C.
Journalism and Mass Communication Quarterly, v74 n1 p55-68 Spr 1997
Investigates whether the locus of persuasion of the metaphor "A is B" lies in the valence of B, as widely assumed, or in the valence of the metaphor ground, what A and B share. Indicates that global affect toward B does not transfer onto A and that metaphorical persuasion is a distinct process meriting further investigation. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A