Due to content-based analysis of marketing specialists' professional training and approaches to development of their educational trajectory, it has been revealed that curricula and their content are given much attention by employers whose demands are focused on meeting current labour market conditions. It has been justified that despite the existing differences various approaches to forming future specialists' educational trajectory have one thing in common, i.e., an undeniable connection with employers' demands. The employers' impact is found at such stages as forming the content of curricula (particular disciplines) and monitoring quality of graduate knowledge gained in higher education institutions. This approach creates certain advantages as for quality performance of universities, correspondence of their curricula with relevant requirements of the labour market. However, most employers usually have little interest in predicting strategic development of the market. It has been proved that content saturation of curricula ensuring adjustment to current labour market conditions concurrently suppresses specialists' rapid adaptation to different scenarios of the future. Special attention has been paid to expediency of specialists' generalized training that provides them with some autonomy needed to implement their professional competences in the course of further development of the labour market.