This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample was stratified according to market size in order to detect any differences contributed by this population dimension. A percentage determination of the responses to each question when compared to types of stations indicated there were some similarities and differences in competencies desired by operations managers. A breakdown by market size on these inconclusive items explained some tendencies unique to each population density. Based on survey results, announcing training should include an emphasis on the competencies desired by both radio and television stations. A further analysis suggests that most radio stations desire announcers with disc jockey skills, while television stations would like journalistic skills, and both require basic voice and reading competencies. (Author)