Book trailers are fast becoming today's marketing technique for newly published books. They have changed the way students select books, and trailers meet the expectations of today's teens who have been brought up on graphic visuals. Book trailers are also quite new, starting as a trend only about four years ago. Since then, they have proliferated, hooking readers in a new and unique way. Creating a book trailer may seem daunting, but the process is actually quite easy. Using simple tools like Movie Maker, iMovie, or other products that come with a computer, as well as web-based products such as Animoto, online resources for music and images, and a bit of creativity, one can transform a simple booktalk or even library displays into eye-catching creations to connect with readers.