The textbook is intended for use in college methods classes in business education, is self-teachable, written informally, and includes two complete teaching units in detail. On the premise that classroom procedures utilized in teaching the basic business subjects differ considerably from those employed in teaching the skill subjects, the book contains many examples, illustrations, and techniques for providing variety, socialization, discussion, and problem-solving in the classroom. Chapters cover the content of the basic business subjects, learning principles, student motivation, teacher planning, provision for individual differences, dramatizing and visualizing instruction, teaching for concept development and problem solving, and evaluation. Two final chapters are devoted entirely to descriptions of techniques and applications for classroom use. Twenty-five transparency masters are supplied which are also suitable for bulletin board displays. Each chapter includes case stories, newspaper article reports, examples, discussion questions, and suggested student activities. (Author/AJ)