In this article, the author presents twelve considerations to think about if a school district is planning to redesign or reorganize its website. These are: (1) Your website is your calling card; (2) Don't play hide and seek; (3) Is your mission to promote the mission?; (4) Skip the apple; (5) Keep it simple; (6) Be up to date; (7) Keep your fonts businesslike; (8) Avoid busy websites; (9) Avoid construction zones; (10) Fix missing links; (11) Forget the special introductory offers; and (12) Test, test and retest your new or redesigned site.