Faculty collaboratively developed an on-line Bachelor of Science degree in Consumer Science and Merchandising (CSM). Part-time faculty and technical support services supported the four-member team. Small grants assisted in the creation and redesign of all CSM major courses for on-line delivery. Issues of appropriate learning strategies, student access, technical capabilities, curriculum design, resources, and assessment were addressed. The case illustrates the opportunities, challenges, and benefits college professors can face when developing an on-line degree program.