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ERIC Number: EJ389094
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Chaos and the Marketing of Computing Services on Campus.
May, James H.
CAUSE/EFFECT, v12 n1 p4-6 Spr 1989
In an age of chaos and uncertainty in computing services delivery, the best marketing strategy that can be adopted is concern for user constituencies and the long range solutions to their problems. (MLW)
Descriptors: Change, Colleges, Computer Uses in Education, Higher Education, Information Services, Information Technology, Marketing, Universities, Users (Information)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A