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Mawby, Russell G. – AGB Reports, 1977
The day is past when colleges can be youth-centered. Creativity now needs to be applied to institutionalizing continuing education, to organizing problem-oriented programs, to identifying target audiences, and to employing new technology. (Editor/LBH)
Descriptors: Adult Education, Continuing Education Centers, Cooperative Planning, Delivery Systems
Peer reviewed Peer reviewed
Khan, Abdul W. – Journal of Studies in International Education, 2000
Discusses issues related to open and distance-learning (ODL) in developing countries, using the virtual campus initiative of the Indira Gandhi National Open University (India) as an example and model of on-line program delivery and on-line, for-profit telelearning centers. Suggests strategies to enable open and distance-learning institutions to…
Descriptors: Delivery Systems, Developing Nations, Distance Education, Foreign Countries
Penn, Roger; Holt, Richard – 2000
"Creative business services" have grown rapidly in Great Britain and are important in terms of their impact on the economy, including their contribution to international trade. They have helped and been boosted by such business changes as privatization, spread of information technology (IT), and contracting out of services. The sectors…
Descriptors: Adult Education, Advertising, Business Administration, Business Education
Frey, James H. – New Directions for Institutional Advancement, 1979
A survey done properly by accepted and scientifically justifiable techniques can provide information on behalf of the goals of institutional advancement in academe. Deficiencies in institutional research are seen as the result of the lack of guidance on survey design, questionnaire construction, or problem definition in education research texts.…
Descriptors: Data Analysis, Higher Education, Institutional Research, Interviews
Peer reviewed Peer reviewed
Dawes, Philip L.; Brown, Jennifer – Journal of Marketing for Higher Education, 2002
Developed and tested a model of students' university "brand" choice using five individual-level variables (ethnic group, age, gender, number of parents going to university, and academic ability) and one situational variable (duration of search) to explain variation in the sizes of awareness, consideration, and choice decision sets. (EV)
Descriptors: College Choice, Decision Making, Evaluation Criteria, Higher Education
Nappi, Andrew T., Ed.; Suglia, Anthony F., Ed. – 1979
Eighteen award winning, teacher-developed programs, projects, courses, and materials in economic education are presented in condensed versions. The case study projects are designed to be used in primary, intermediate, junior high, senior high, and college, and are organized into five chapters by grade level. Chapter I suggests ways to teach…
Descriptors: Budgeting, Business, Class Activities, Community Study
Peer reviewed Peer reviewed
Hart, Barbara D.; And Others – Journal of Marketing for Higher Education, 1993
A study investigated the impact of a newsletter on community attitudes toward a historically black college. After six months of distribution, it was found that the newsletter did not have significant impact on recipients' attitudes, but it was read and cited as an important source of information about the institution. (Author/MSE)
Descriptors: Attitude Change, Black Colleges, Community Attitudes, Higher Education
Peer reviewed Peer reviewed
Thacker, Lloyd – Journal of College Admission, 1999
Discusses how the condition and fate of both the college admissions profession and liberal arts education are linked, and how they are both threatened by elements of commercialism. Argues for reasserting professionalism by looking beyond the competitive advantage of the college's interest to serve a broader function as trustees of students'…
Descriptors: Admission Criteria, College Admission, College Entrance Examinations, Higher Education
Peer reviewed Peer reviewed
Lord, Gail Dexter; May, Margaret – Planning for Higher Education, 1996
Planning issues in the establishment of museums on college campuses, increasingly popular for the informal education they offer, are examined. Issues include evaluation of existing campus collections, purpose and use of the museum collection, program options, relationships with departmental faculty, market analysis, location, governance and…
Descriptors: Administrative Organization, Ancillary School Services, College Faculty, College Planning
Peer reviewed Peer reviewed
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Brown, Chris – Education, Knowledge & Economy: A Journal for Education and Social Enterprise, 2011
This article examines how research(ers) can impact upon policy, a pertinent issue in light of England's 2014 Research Excellence Framework. It presents the findings of a literature review and interviews with educational researchers and policymakers in England and Wales. The projects' aims were (i) to understand the actions researchers should…
Descriptors: Public Policy, Educational Research, Adoption (Ideas), Methods
Peer reviewed Peer reviewed
Koku, Paul Sergius – Journal of Marketing for Higher Education, 1997
A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…
Descriptors: College Planning, Enrollment Influences, Enrollment Rate, Higher Education
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Hall, Mark C. – Journal of Marketing for Higher Education, 1993
A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…
Descriptors: College Planning, Curriculum Development, Departments, Higher Education
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Armstrong, Jami J.; Lumsden, D. Barry – Journal of Marketing for Higher Education, 1999
Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)
Descriptors: Advertising, College Choice, Decision Making, Focus Groups
Peer reviewed Peer reviewed
Davis, Bob G.; Simpson, Jan K. – Journal of the Society of Research Administrators, 1987
The development of the technology transfer program at the University of Texas Health Science Center at Houston is described. Key elements in their approach include identification of research strengths and programs that have potential of patentable, commercially profitable technology; education of faculty and administrators; identification of…
Descriptors: College Administration, Higher Education, Inventions, Marketing
Peer reviewed Peer reviewed
Baro, John A.; Lehmkulke, Stephen – Optometric Education, 1993
Design issues in development of InSight software for optometric education include choice of hardware, identification of audience, definition of scope and limitations of content, selection of user interface and programing environment, obtaining user feedback, and software distribution. Pedagogical issues include practicality and improvement on…
Descriptors: Computer Software Development, Computers, Course Content, Courseware
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