Since the advent of online education, some colleges and universities have looked to third-party companies for help developing, marketing, and providing their online degree and certificate programs. But in recent years, those companies have expanded to run more and more of their clients' online programs. An industry has developed around online…

To be successful, institutions marketing courses and programs overseas will confront a myriad of issues. Where should the savvy higher education institution begin the process of exploring and selling into the market? This document provides guidance by sketching a planning process that is vital to the successful development of a global presence in…

An Administrator's Guide to Online Education is an essential resource for the higher education administrator. Unlike most books regarding online education, this book is not about teaching; it is about effectively administrating an online education program. Grounded in existing distance education theory, and drawing from best practices, current…

Explains how placement offices can employ technique of telemarketing, or using the telephone for effective micro-marketing. Offers suggestions on how to identify qualified people, provide supportive atmosphere, read literature, learn micro-marketing basics, research prospects, develop conversational script, handle negative attitudes, design a…

This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section…

Asserts that, when university career center pursues a strategic plan and becomes market driven, it is not only perceived to be a quality organization, it is one. Explains philosophy of market-driven management, marketing concept, and implementation of market-driven career planning and placement center. (NB)

Synthesizing results from surveys of graduates, employers, and sociology departments, this article identifies seven changes which may help students market their sociology degree to prospective employers. Among the changes identified are: (1) the need to help students identify the transferable skills they have learned, and (2) improving the image…

This book presents a comprehensive guide to academic writing and publishing, approaching the subject within the context of understanding academic tenure and promotion decisions. The book first provides an overview of the various avenues for publication, such as scholarly journals, books, and conference and symposium papers. Subsequent chapters…

The document is the second in a series of four competency-based inservice teacher education modules in consumer education. The main objective of the program is to assist curriculum developers and elementary and secondary classroom teachers as they plan, develop, implement, and evaluate a multidisciplinary consumer education program. The present…

American colleges and universities can learn from their business counterparts techniques for communicating with a wide variety of audiences. (Author/MLF)