ERIC Number: EJ1144493
Record Type: Journal
Publication Date: 2017
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Creating Student Engagement: The Kickstarter Active Learning Project
Manzon, Elliott
Marketing Education Review, v27 n2 p115-118 2017
Students can become disengaged from marketing material if they cannot see the direct application. Marketing material needs to be applied to a meaningful business task to engage and motivate students. This article introduces the Kickstarter Active Learning Project--an innovative semester-long project in which students create a Kickstarter crowdfunding website. The key pedagogical innovation is that student knowledge is applied immediately to the real-world task of creating a Kickstarter website leading to increased engagement.
Descriptors: Active Learning, Student Participation, Learner Engagement, Marketing, Student Projects, Instructional Innovation, Web Sites, Computer System Design, Web 2.0 Technologies, Information Skills, Curriculum Implementation, Online Surveys, Student Surveys, Student Satisfaction, Instructional Effectiveness, Teaching Methods, Business Administration Education
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio (Cincinnati)
Grant or Contract Numbers: N/A