Social Media is the use of social networking sites, messaging sites, texting, and other web-based or mobile technologies to support social interaction. Facebook is by far the most widely used social networking site. Twitter is by far the most widely used messaging site. The goals of this presentation are: (1) To provide an understanding of the "benefits" and "challenges" associated with employing Social Media technologies in school emergency management; (2) Present steps on how to integrate these new communication tools into a school district's current emergency management communications plans, policies and procedures; and (3) To illustrate promising practices in utilizing Social Media during all four phases of emergency management: (a) Prevention and Mitigation; (b) Preparedness; (c) Response; and (d) Recovery. This presentation contains the following sections: (1) What is Social Media?; (2) Should schools engage in Social Media?; (3) Considerations for: (a) Goals and objectives; (b) Policies and issues; (c) Resources necessary; and (4) Description of Social Media tools and how to use them.