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Giese, Thomas D.; Weisenberger, T. M. – Journal of Education for Business, 1985
Reports on consumers' use and perception of information sources. The focus is on the use of information when making a purchase decision; what sources consumers have used for a variety of products, what sources they might use, and how helpful they feel nonbiased sources in particular would be. (CT)
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Information Sources