Descriptor
Source
Journal of Education for… | 2 |
Publication Type
Journal Articles | 2 |
Reports - Research | 2 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Giese, Thomas D.; Weisenberger, T. M. – Journal of Education for Business, 1985
Reports on consumers' use and perception of information sources. The focus is on the use of information when making a purchase decision; what sources consumers have used for a variety of products, what sources they might use, and how helpful they feel nonbiased sources in particular would be. (CT)
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Information Sources
Peer reviewed
Hatcher, Myron E.; Miller, William – Journal of Education for Business, 1987
The study compared effects of two direct-mail educational software marketing strategies: (1) brochure only and (2) brochure and sample program provided by a journal. Those responding to Strategy 1 rated the programs higher because of less knowledge. However, those responding to Strategy 2 exhibited more respect for the journal. (CH)
Descriptors: Computer Assisted Instruction, Computer Software, Decision Making, Instructional Materials