Descriptor
| Computer Assisted Instruction | 1 |
| Computer Software | 1 |
| Decision Making | 1 |
| Instructional Materials | 1 |
| Marketing | 1 |
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| Journal of Education for… | 1 |
Author
| Hatcher, Myron E. | 1 |
| Miller, William | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedHatcher, Myron E.; Miller, William – Journal of Education for Business, 1987
The study compared effects of two direct-mail educational software marketing strategies: (1) brochure only and (2) brochure and sample program provided by a journal. Those responding to Strategy 1 rated the programs higher because of less knowledge. However, those responding to Strategy 2 exhibited more respect for the journal. (CH)
Descriptors: Computer Assisted Instruction, Computer Software, Decision Making, Instructional Materials
