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Behavior Patterns1
Computer Assisted Instruction1
Computer Software1
Consumer Economics1
Consumer Education1
Decision Making1
Information Sources1
Information Utilization1
Instructional Materials1
Marketing1
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Journal of Education for…2
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Giese, Thomas D.1
Hatcher, Myron E.1
Miller, William1
Weisenberger, T. M.1
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The Perception and Use of Consumer Information Sources.
Peer reviewed Peer reviewed
Giese, Thomas D.; Weisenberger, T. M. – Journal of Education for Business, 1985
Reports on consumers' use and perception of information sources. The focus is on the use of information when making a purchase decision; what sources consumers have used for a variety of products, what sources they might use, and how helpful they feel nonbiased sources in particular would be. (CT)
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Information Sources
Direct Mail Marketing Strategies for Educational Computer Software and Why Purchase Decisions Are Made.
Peer reviewed Peer reviewed
Hatcher, Myron E.; Miller, William – Journal of Education for Business, 1987
The study compared effects of two direct-mail educational software marketing strategies: (1) brochure only and (2) brochure and sample program provided by a journal. Those responding to Strategy 1 rated the programs higher because of less knowledge. However, those responding to Strategy 2 exhibited more respect for the journal. (CH)
Descriptors: Computer Assisted Instruction, Computer Software, Decision Making, Instructional Materials