Recent evidence indicates that bicultural individuals shift between interpretive frames rooted in different cultures in response to cues encountered in a given situation. The explanation for these shifts has been labeled "cultural frame switching." The current research sought to investigate the effect of priming culture among Mexican Americans. Culture was primed by exposing either Mexican or American icons to Mexican Americans prior to the individuals completing an attribution task followed by completing questionnaires assessing emotion. Results revealed that participants primed with American icons reported fewer external attributions and less positive emotion than did participants primed with Mexican icons.