At Florida Junior College at Jacksonville, public speaking instructors employ Jerome S. Bruner's four factors of learning--predisposition to learn, structure of knowledge, sequence, and reinforcement--to plan an effective learning program for students with diverse academic backgrounds and goals. Specifically, six learning units, tailored to both two- and four-year students, provide practical applications of Bruner's four factors: (1) the "icebreaker" to satisfy the predisposition to learn, (2) the interview to focus on structure, (3) the speech critique to demonstrate structure, (4) parliamentary procedure to illustrate the sequence of material, (5) the introduction assignment to clarify the use of sequence, and (6) oral presentations and persuasive techniques to build skills through reinforcement. (JL)